Words build our maps of communication. A well chosen words is like a good compass, it gives direction. It ensures no one gets lost in the mist of communication. A good sentence is like a road to follow, and an overused sentence? I guess a motorway. Unfortunately our brain loves driving on those motorways; they… Continue reading When Marketers play the GPS card
Tag: keep your shirt on
Human by proxy
8pm… tears down, rolling fast, dressing up the skin of my cheeks with waterfalls, like a light curtain unfolding. Outside is no better. I hear the wind fighting with the window, banging its head against the glass; I hear the rain escaping in the night; I hear the drop exploding from my cheek to my… Continue reading Human by proxy
Along the steps, into black holes?
Here I am... 3 years and a half after buying my first smartphone for 20 euros -and a prepaid number- here I am, standing in front of one of these trendy telephony-shops without any clue of what to get... Which mobile? Which membership? Which provider? It feels like a mission... from hell. Shopping is already… Continue reading Along the steps, into black holes?