Words build our maps of communication. A well chosen words is like a good compass, it gives direction. It ensures no one gets lost in the mist of communication. A good sentence is like a road to follow, and an overused sentence? I guess a motorway. Unfortunately our brain loves driving on those motorways; they… Continue reading When Marketers play the GPS card
Unhuman by proxy @wolf-wolf.com
email@example.com opens her eyes. Connected is the word today. 1, 2, 3, 4 bipping alerts and notifications already and her eyes are still hesitating between sleep and reality –satisfaction- the world is still running, the proof, that latest news notification from several apps, each of them fighting to be the first one with what could… Continue reading Unhuman by proxy @wolf-wolf.com
Human by proxy
8pm… tears down, rolling fast, dressing up the skin of my cheeks with waterfalls, like a light curtain unfolding. Outside is no better. I hear the wind fighting with the window, banging its head against the glass; I hear the rain escaping in the night; I hear the drop exploding from my cheek to my… Continue reading Human by proxy
Along the steps, into black holes?
Here I am... 3 years and a half after buying my first smartphone for 20 euros -and a prepaid number- here I am, standing in front of one of these trendy telephony-shops without any clue of what to get... Which mobile? Which membership? Which provider? It feels like a mission... from hell. Shopping is already… Continue reading Along the steps, into black holes?