You’ve been primed…

Image from HikingArtist
Image from HikingArtist

Words are pre-loaded with meaning. They can influence us.

This is sometimes called the ‘stereotype activation’ or priming. We all agree that to stay young, we have to think young or be young in our head, right? A study on ‘Automaticity of Social Behaviour’ and published by John A. Bargh, Mark Chen and Lara Burros on line at Yale University site, shows that if you give a test to students where they read many words linked to old age, they will walk slower when leaving the testing room than the other students. These words can be as simple as old, grey, lonely, bingo or wrinkle. Just by reading words associated with age, students begun to walk slower, just as elderly people would.

This is priming.

So keep an eye on what you hear or read… and don’t get primed!

 

 comm

To learn NLP and to learn how to use linguistics for great speech and great training.
Check out our summer practitioner this coming July in Dublin.

 comm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s